When discovered a major void in the paint industry, she knew it was up to her to fix it. The interior designer, HGTV star, and Emmy Award-winner has built an impressive design portfolio, and her distinctive sensibility and deep industry knowledge is what inspired her most recent (and arguably most impressive) venture. She identified that the mundane and outdated chore of paint shopping lacks the connection needed to speak to younger generations.

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“I saw a way to improve the entire experience,” she explains.

Clare Paint Brand
From Left to Right: Deep Dive, Chill, Rosé Season
Clare

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As the world becomes increasingly digital, consumers seek a more satisfying shopping experience. Even the most basic products are expected to be engaging. That’s where comes in. Clare is a one-of-a-kind, intuitive paint brand designed to “eliminate pain points of an uninspired and outdated industry.”

The company name represents Nicole's interest in breaking away from masculine names that many paint companies have today. "I intentionally wanted something that sounded more feminine, friendly and approachable," she said. "I wanted a name that we could build a personality around." It's also the Latin word for 'brilliant,' which Nicole believes "speaks to how the brand is breaking new ground in an antiquated industry."

Clare Paint Brand
Paint & tools
Clare

In addition to providing conscious, high-quality ingredients and supplies, Clare offers paint inspiration, color curation and a digital consultation that helps customers find their perfect color. Customers are then guided through a detailed questionnaire inspired by Nicole's experience with clients over the years. A high-tech algorithm is then applied to provide the perfect selection of colors, giving confidence to customers in a fun and engaging way.

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Clare Paint Brand
The homepage of Clare.com
Clare

With 55 highly curated colors that come in millennial-inspired names (think “Money Moves” and “Blue Ivy”), you won’t have to sort through thousands of shades to find that perfect match. The swatches are peel and stick (can you believe it took this long for someone to think of that?) and can be reused all around your home.

Clare Paint Brand
Peel & stick swatches.
Clare

Clare paints are Greenguard Gold-certified and come with the highest quality tools, including brushes, rollers, mixers, and tape—all of which are shipped straight to your door. At only $49/gallon, the price point is geared toward millennials in the same way the process itself is.

As Nicole puts it, “Clare will provide more than an online shopping platform. It will also serve as an interactive space where users can read through useful editorial content and access stylized imagery for design inspiration.”

So wave goodbye to daunting paint stores and say hello to Clare.

Clare Paint Brand
Clare