You've likely heard the classic Danish fairytale of "The Ugly Duckling."
If you haven't, it goes something like this: A not-so-pretty duck gets a lot of, err, negative feedback from his peers. The ugly duck is pretty upset about that, until it grows up to be a beautiful swan. The ugly-duck-turned-swan lives happily ever after.
Now, circa 2016, the same fate has come to the world's ugliest color. Kind of.
, or opaque couché, has been described as "filth," "death," "lung tar" and even "baby excrement." (Who knew each of those things had a consistently specific hue?) The greenish-brown color was created by global health experts who wanted to slap it on cigarette packaging to discourage smoking. Turns out, that strategy has been across the globe.
But beyond saving your lungs with its repulsiveness, Pantone 448C has a fairytale streak of its own. Crowdsourcing agency wanted to prove that the color, which it calls "a beautiful earthy shade," can actually be stunning when paired with the right colors.
To illustrate its point, the company created various palettes based on classic fairytales. Every single one includes the world's "ugliest color."
The verdict is still out on whether the right color palettes turn a color from "filth" to "fitting". Take a look at the palettes below and decide for yourself. Maybe there is a happy ending in store for this ugly duckling hue, after all.