Aerin Lauder Opens an East Hampton Boutique

The founder of the luxury lifestyle brand Aerin will debut her latest retail location Memorial Day weekend.

image
Silja Magg

Aerin Lauder usually celebrates Memorial Day with a lobster dinner at her Wainscott home. This year, the founder and creative director of the will also spend the holiday weekend feting the opening of her brand's East Hampton boutique, which joins locations in Palm Beach and Southampton (and, by appointment only, in New York City).

Advertisement - Continue Reading Below

Situated in the former home of the Monogram Shop on Newtown Lane, the store will offer a mix of Hamptons-ready products from Aerin’s beauty, home, and accessories lines; items from her second collection with Williams Sonoma; and pieces from smaller labels, like dresses by Three Graces London and straw sandals from Carrie Forbes.

image
A rendering of the Aerin East Hampton boutique.
Jason Grimes

Lauder worked with ED A-Lister Daniel Romualdez to create a surf-inspired decor, mi vintage wicker chairs and Pierre Frey curtains with shell- and coral-textured lighting from her own line. “I love these jewel-box spaces that don’t feel super big,” Lauder says. “Our concept is about creating an experience of surprise and delight.”

Advertisement - Continue Reading Below
More From Life + Culture