In case you haven’t heard yet, it’s the most wonderful time of the year—and especially so on New York City's Fifth Avenue, where retailers’ spectacular holiday window displays seek to delight and surprise the passersby.
Just before Thanksgiving, the crown jewel of holiday windows—that is, Saks Fifth Avenue—revealed their “Theater of Dreams” concept (in partnership with Broadway Cares/Equity Fights Aids) with a light show and live performance, including over 100 Broadway dancers.
This holiday season also marks the first time in its 94-year history that the retailer has debuted a digital storytelling concept alongside traditional props. The six center windows each depict a monochromatic but vibrant scene—in magenta, lavender, evergreen, and red—of an elegantly dressed mannequin ensconced in a sparkling Christmas wonderland and dreaming of Saks’ luxurious offerings.
So bundle up, get a cup of hot chocolate, and go see the holiday magic for yourself!