“You’re looking for a moment when you feel you’re as close to the soul as possible. That’s what good design is.”
So declares the trailer for “,” a new Netflix series that immerses viewers into the minds, worlds and processes of designers. While it’s not a documentary on, say, cut-throat chefs or criminal happenings, the trailer gives the impression that it could be just as riveting.
The documentary show, which will debut its entire season of eight episodes on February 10, promises to let you “step inside the minds of the most innovative designers in a variety of disciplines and learn how design impacts every aspect of life.”
Illustrator Christoph Niemann in a scene from the show.
If the lineup of talent that’s showcased is any indication, that could be a pretty accurate description. Featured designers include architect , stage designer , British interior designer , car designer and Nike shoe designer , according to .
During the show, you’ll see inside the designers’ projects — take Crawford’s famous hotel in Stockholm, for example — and inside their design strategies. “I really want to affect as many people as possible,” says Crawford in the trailer.
British interior designer Ilse Crawford, pictured here, stars in the show.
The series is produced by Morgan Neville (he was behind the Academy Award-winning documentary “”) and former Wired editor-in-chief Scott Dadich, among others, reports .
Dadich writes about how the team wanted to created a design documentary unlike any other in , claiming most design documentaries are dry and unexciting.
“Restrained, polished, pretty — so many of them look like a moving version of a coffee table book,” he writes. “You’ve got softly lit interviews, esoteric conversations, and subtle tracking shots of wide landscapes beneath unobtrusive music.”
This show seems to take a more dramatic (for lack of a better word) approach, swallowing viewers with heart-pounding music and poignant quotes from designers.
Then again, design does shape our lives and our everyday routines, and that's certainly been dramatic as of late.
Check out the trailer below, and get your comfy pants ready for binge watching.