Vipp, the Scandinavian brand most renowned for their MoMA-worthy trash cans and tiny homes, is branching into the hospitality space with a pair of hotel suites designed to cater to those among us who prefer to vacation far, far away from the madding crowd.
, called the Vipp shelter and the Vipp loft, are designed to provide the comfort of a luxury hotel, without the trouble of all the other guests. Their tagline? "As soon as you check in at the Vipp hotel, it's fully booked."
Vipp aims to turn the traditional hotel model on its ear. Instead of booking out many rooms in one building, they offer single suites or rooms in a number of locations. The shelter and loft are their first two, with a third called the Chimney house in the works.
The Vipp shelter is in Lake Immeln in Sweden, and sleeps two guests, while the Vipp loft is in Copenhagen, Denmark, and sleeps a maximum of four guests. The two sophisticated spaces are wildly different, but are stocked with many of the same amenities.
The suites are each furnished with a bottle of champagne, and Aesop cosmetic products. The furnishing and fittings are largely designed by Vipp, through the loft space also owes some of its heritage to the , the interior design firm responsible for the look of cult restaurant Noma. Cotton bedding is from , and the toweling is by Vipp. Neither space has room service or a restaurant, but both are equipped with exquisite Vipp-designed kitchens.
Take a look at the Vipp spaces below.