It's official: people are more interested in buying experiences than material goods. Or at least, that's how . According to the Harris Group, 72 percent of the age demographic would rather shell out for real-life happenings (like travel or exploring their own city) than buying products.
Do they actually love stepping away from their phones and experiencing new things, or is it just for amping up their Instagram feed? Who really knows, but San Francisco's Color Factory offers the best of both worlds: It is a 12,000-square-foot colorful experience for you to play, explore, and photograph to your social media's content.
The fact that party extraordinaires at are behind this adventure-filled pop-up means it's a guaranteed good time full of Instagram-worthy fun. Every room has a different experience, designed by artists around the world, to engage all of your senses. Guests are encouraged to wear their brightest colors and get lost in this pigment playground, open to the public on August 1 (for just $32 a ticket!).
Plus, there are 18 other color experiences around the neighborhood, including temporary tattoos at a local tattoo parlor and hidden street art waiting to be discovered.
From a rainbow ribbon room to a yellow ball pit, these are the 7 most Instagrammable spots to snap in the Color Factory.
The first place to greet you when you walk in, the multi-color registration room is the perfect backdrop to kick off your Color Factory extravaganza. The colors are out of this world and the selfie lighting is 10/10. This floor-to-ceiling design is the work of Erin Jang of The Indigo Bunting.
Try not to lose your phone while playing in this 2,000-square-foot ball pit! Even the artist, Oakland-based Carissa Potter, had to wade through the 200,000 balls to add the finishing touches to her wall art. Let's just say, jumping into this sunny yellow pit is what Boomerang dreams are made of.
Even the staircases are an Instagram opportunity at Color Factory. We're thinking a good old-fashioned #ihavethisthingwithfloors pic?
This all-purple installation by London-based artist Tom Stayte explores how the instant gratification of posting images on Instagram has changed the photo industry. He encourages you to upload an image with the hashtag #selfie while exploring the space, which will then be sent to a printer inside the room. Every twelve seconds a new photo is printed, completely covering the floor in IRL social media posts.
Walk through 10,000 colorful hand-tied ribbons, designed by Swedish artist Jacob Dahlgren, for a stunning action shot.
Called "Color Me ___", this project is a collaboration between the artists — Andy J. Miller and Andrew Neyer — and the viewers. They covered the room in black-and-white illustrations, leaving it up to you to add the color...with five-foot-tall markers. The caption possibilities are endless.
Don't miss this must-snap moment: the building's exterior is every bit as colorful as the playground inside. Plus, it gives you the perfect opportunity to use their hashtag: #ColorFactoryCo.