IKEA fans, we've got some good news and some bad news for you. First, the good: is opening a new 38,000-square-foot space filled with its most iconic products. The bad? You can't buy them.
Allow us to explain.
The powerhouse home furnishing company just announced it will open its very own June 30 in Älmhult, Sweden, inside the first store that opened there in 1958. According to a company press release, the exhibits will tell stories of the company's longest-serving products such as the or the , showing guests how customers from different countries around the world personalize the furniture.
The museum will also showcase artifacts and trivia from throughout the company's 73-year history, including "period rooms" that feature archived IKEA furniture and accessories.
Inside the four-level museum, guests will also find a temporary exhibit that currently focuses on life in and around the kitchen, a 140-seat restaurant and even educational programs (personally, we'd like to start with how to pronounce some of IKEA's notoriously tricky product names).
A possible reason for the museum? In recent years, IKEA has attempted to increase its design credibility, attract more customers, and dispel any stereotypes that the brand sells cheap, mass-produced pieces. There is also a push to turn the southeast Swedish town of Älmhult into a tourist destination, with IKEA even overhauling and growing its to fit more guests, according to .
If you care to be one of them, the museum will be open every day from 10 am to 7 pm. See more photos of the space below.