The Gaines duo is no stranger to launching product lines and Target's no stranger to working on collaborations with designers, but the two big names just teamed up on something neither has ever done before. In a post on his Instagram, Chip announced that come November 5, you'll be able to find Magnolia decor in Targets across the country and online. It's the first time the store has paired with another retailer and the first time the Gaineses have designed exclusive products for a line other than Magnolia.
It's called Hearth & Hand with Magnolia, and Chip says Jo's calling the look "modern farmhouse". They're remaining mum on exactly what products look like for now, but there are going to be more than 300 to ogle: tabletop pieces, home décor, and gifts. And in true fashion, most items will ring up under $30.
But here's the sweetest part: A year after the Gaineses created the Magnolia Foundation — a to help communities and families in need — they're using the Target line to trick out some new spaces for deserving people. has been busy designing a dining room at Target House, which serves families whose kids are being treated at St. Jude Children's Research Hospital in Memphis.
Until more details are revealed, we'll just be here stalking the #hearthandhand hashtag. One Target team member posted a snapshot of the presentation Chip and Jo gave at the store's headquarters. Let's hope more sneaky shots are on their way.