Tiffany & Co. has been a fixture on the corner of Fifth Avenue and 57th Street in Manhattan since it opened its doors October 21, 1940.
Its jewelry selection has made it a top shopping destination, but as of November 10, there's another reason to visit the retailer: an all-day, Tiffany Blue café.
The serves "American classics made with the highest quality, regionally sourced ingredients," according to a press release. "The simple —which will change and evolve through the seasons–is a refined take on signature New York dishes, reinvented to be uniquely Tiffany." While tables were only available on a walk-in basis when the café opened (prospective diners lined up around the block before the store's opening and ), reservations are now accepted .
Breakfast ($29) is served with coffee or tea, a croissant, and seasonal fruit and berries, a choice of smoked salmon and a bagel stack, truffle eggs, avocado toast, or a buttermilk waffle. For lunch ($39), diners can choose from three starters and five main courses including a chicken BLT sandwich and poached Skuna Bay salmon. "Tiffany Tea" is the priciest prix-fixe option; the $49 menu includes finger sandwiches and a selection of sweets, which are separately available à la carte $12.
The café sits on the retailer's fourth floor, which also houses the brand's, one of the first big projects from , who took over as Tiffany's chief artistic officer in January. You can check out some of the "Everyday Objects" from the collection, including a $1,500 coffee can and $650 table-tennis paddles, .
"Both the café and redesign of the home & accessories floor reflect a modern luxury experience," Krakoff said in a statement. "The space is experimental and experiential—a window into the new Tiffany."