Snowe Just Released Anti-Pink Tax Blush Sheets

Their new collection is marked down 7 percent.

Pink Sheets by Snowe
Snowe

Every year, women pay about $1,351 more than men do for necessities like razors and dry cleaning. It’s called the pink tax, a sneaky and antiquated practice of marking up products sold to women by an average of seven percent.

While seven percent isn’t a huge amount, it’s frustrating considering that most women still a man makes.

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To combat this, the online home goods store, , decided to launch their new blush bedding collection with a reverse pink tax. Instead of being marked up, their collection of sheets, pillow cases and duvets in a subtle shade of pink are marked down seven percent.

This makes their full sheet set cost instead of , a queen-size duvet rather than , and a pair of pillowcases vs. .

Anti-Pink Tax Sheets
Snowe

Snowe Blush Sheet Set, $174.84

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"Some of my favorite new companies are led by incredible women. Women who, like me, have been paying that extra 7 percent on everything from office supplies to button-downs,” Rachel Cohen, co-founder and co-CEO of Snowe, . “When we think about our customers, we know we don’t want to fail them in that same way. And when we’re working together—with forward-thinking men as well!—we can create a new culture of treating shoppers with respect and equality."

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Like their other sheet colors, the new blush collection ranges in size from full to California king and is available in both . If you love crisp hotel sheets, you’ll probably prefer the percale, which is made in Italy from 500-thread count Egyptian cotton. Want something cozier? The sateen sheets are made in Portugal from 400-thread count long staple cotton and have a soft and supple finish.

Or just go ahead and get both! They're cheaper than the plain white ones, anyway.

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