Target made waves in August 2015 when it announced it would as boy- or girl-specific.
Their gender neutral approach to kids' products was applauded by many, but some fans of the brand were not happy, prompting one supporter to create a trolling the haters.
The criticism apparently had little impact on Target's larger efforts to dispel gender stereotypes though. The store called Pillowfort that let's you use pink and blue interchangeably in designing spaces for boys and girls.
, which includes over 1,200 items ranging from furniture to bedding, will officially launch online and in stores on February 21st. And according to a press release, the pieces are designed to represent the unique personalities of children, while appealing to their parents' design aesthetic, too.
Julie Guggemos, Target's senior vice president of design and product development told that the line was created to be universally appealing, and inclusive of kids who don't relate to traditional gender-based design.
"It was an aisle of pink, fairy princesses, ponies and flowers, and for the boys it was rockets and dinosaurs. Well, you know what? Girls like rockets and basketball. And boys like ponies," she said.
(We have to say, we're partial to the unicorns.)
Check out a few of our favorite items from the collection below: